Invacare's Virtual Reality Takes Consumers Along for the Ride
Invacare Corp., a seating & wheeled
mobility manufacturer, shot special footage
to create virtual reality experiences.
Not all of us can be elite wheelchair
basketball players who bring home world championship
and Paralympic medals the way Paul
Schulte has in his illustrious career.
But thanks to Invacare Corp., at least we can
now go along for the ride when Schulte goes
handcycling with friends on a sunny, blue-sky
We can also accompany para-triathlete Charlie Mosbrook on a visit to the Cleveland
Botanical Gardens and to the Cleveland Museum of Natural History, where he (and we)
get up close and personal with dinosaurs.
American wheelchair basketball legend Paul Schulte goes handcycling in
Florida in one of Invacare’s new virtual reality films.
These adventures are possible thanks to Invacare’s new virtual reality experiences,
created to showcase the independent mobility and freedom offered by wheelchairs.
Schulte uses an Invacare Top End Force RX handcycle to race along the shores of
Clearwater, Fla. Mosbrook uses a pair of power wheelchairs — the ROVI X3 power
chair with Motion Concepts Ultra Low Maxx power positioning, and the Invacare TDX
SP2 power chair — on his adventures.
“We want everyone — providers, therapists, and most importantly, consumers, to
experience what it’s like to be in an Invacare product,” said Maegan Hurtado, Invacare’s
digital marketing manager. “We want people to be inspired and know that they truly can
do anything they put their mind to.”
Best virtual reality results
come via a virtual reality
headset, such as this cardboard
The specially-created footage makes it possible for virtual reality users to not only look
straight ahead, but also to the sides, up and down — for example, just as if they were
racing alongside Schulte.
The videos at invacare.com/VR can be viewed in the traditional way via laptop or
computer. But the most robust experiences come when the films are viewed using a
virtual reality headset, such as Google Cardboard’s. Consumers can load the virtual
reality footage onto their smartphones via a YouTube app, then fit their smartphones
into the viewer and enjoy the virtual reality experience.
For instructions on how to buy or make your own virtual reality viewer, go to google.com/get/cardboard/get-cardboard/.